REVENUE HEALTH SCORE
The truth about
your B2B revenue.
You don't need more leads or a bigger budget. The Revenue Health Score uncovers the hidden levers in your revenue engine. The ones that turn what you already have into performance.
50+ companies diagnosed15 years of revenue operations100+ field interviews
0
/100
Revenue Health
Branding
Acquisition
BDR
Sales
CRM
RevOps
CSM
Management
The truth about your revenue.
466 evaluation criteria. 8 strategic pillars. A diagnostic built for leaders who want facts, not opinions.
WHAT CHANGES FOR YOU
Four tangible outcomes.
01
Know exactly where to unlock revenue
A score out of 100, pillar by pillar. You see your growth levers immediately.
02
Map your hidden opportunities
Gap analysis by category. Every lever is quantified in business impact.
03
The 3 actions to launch this week
Priority projects with methods, concrete deliverables, and expected revenue impact. Ready to execute.
04
A 90-day transformation plan
Sequenced roadmap with owners, tracking KPIs, and milestones by department.
THE REALITY
What your dashboards don't show.
Traditional KPIs tell part of the story. The most powerful growth levers are hidden between teams.
WHAT YOU SEE
« We invest, we hire, it should follow. »
WHAT'S HIDDEN
Revenue flows between teams. Marketing, Sales, CRM: each department optimizes its part. The potential lies in coordination.
WHAT YOU SEE
« We generate volume, leads are coming in. »
WHAT'S HIDDEN
Part of the pipeline deserves acceleration. Opportunities stalling for lack of structured qualification. Unblocking the flow means unblocking revenue.
WHAT YOU SEE
« We hired the right profiles. »
WHAT'S HIDDEN
The skills are there. What's missing is the method. Processes, handovers, rituals: the gears that multiply talent.
of revenue recoverable on average each year — How to measure it
THE 8 PILLARS
Every link in your revenue chain, illuminated.
From brand positioning to customer retention. 400 evaluation criteria across 8 strategic pillars.
Branding
Positionnement, differenciation, visibilite marque, contenu et notoriete.
Acquisition
Lead gen, channels, CAC, performance marketing et inbound.
BDR
Qualification, prospection, SLA marketing, outbound et handover.
Sales
Discovery, demo, proposal, negotiation, closing et pipeline hygiene.
CRM
Adoption, data quality, workflows, segmentation et reporting.
RevOps
Stack, integrations, process, alignment Sales-Marketing-CS.
CSM
Onboarding, adoption, health score, expansion et retention.
Management
Rituels, coaching, comp plans, KPIs et culture performance.
THE PROCESS
10 days. 3 steps.
A structured workflow, from the first interview to the executive presentation.
1
Discovery
Days 1-3
3 one-hour interviews with your teams: Sales & CS, RevOps & CRM, Leadership.
- Structured interviews
- 466 checkpoints
- Existing documentation
2
Analysis
Days 4-8
Scoring of 400 criteria, industry benchmarking, recommendation prioritization.
- Hierarchical scoring
- Gap analysis
- Impact × effort
3
Delivery
Days 9-10
Executive presentation of your results. Discussion of priorities and next steps.
- Executive presentation
- Interactive report
- 90-day roadmap
THE DELIVERABLE
Audit, analyze, transform.
01 — AUDIT
466 questions. Zero blind spots.
A structured interview covers the 8 pillars of your revenue engine. From brand awareness to management rituals.
Branding — Positioning & visibility
Acquisition — Lead gen & channels
BDR — Qualification & prospecting
Sales — Pipeline & closing
CRM — Data & workflows
RevOps — Stack & alignment
CSM — Retention & expansion
Management — Rituals & coaching
466
02 — ANALYSIS
Every gap is quantified.
Impact × effort = ROI. Quick wins, strategic projects, structural foundations: you know exactly where to start.
Impact/Effort MatrixPrioritization quadrant
Gap AnalysisScore gaps by category
Quick WinsFast actions, high impact
Priority Projects3 strategic projects with methods
Department ViewBreakdown by team
ROI
03 — ROADMAP
90 days to transform.
A 3-phase plan with concrete deliverables, owners, and tracking KPIs. Every action is assigned to a department.
D1–30
Quick wins
- BDR → AE SLA
- Health Score V1
- Management dashboard
D31–60
Foundations
- Discovery coaching
- QBR process
- Churn alerts
D61–90
Acceleration
- ABM top accounts
- Expansion playbook
- Revenue review
90d
THE REPORT
What you receive
A complete interactive report. Not an 80-page PDF. A management tool you can use tomorrow.
WHY US
15 years of revenue operations. One craft.
+0%
Revenue
+0%
Conversion Rate
-0%
Sales Cycle
-0%
Acquisition Cost
“We analyze the method, not the numbers. We don't know your business better than you. But we know the mechanics of revenue.”
Operators, not consultants
Former CROs, CMOs, CSOs. We built the revenue engines we diagnose today.
The method, not the numbers
We evaluate how it's built, not what it produces. Every criterion comes from the field.
Augmented by AI
AI accelerates analysis and eliminates blind spots. Every recommendation is validated by experience.
WHO IT'S FOR
Sound familiar?
LEADERSHIP
CEO / Founders
Growth stalling despite investment. Contradictory reporting.
REVENUE
CRO / VP Sales
Blurry pipeline, dormant opportunities, uncertain forecasts.
GROWTH
CMO / Growth
CAC to optimize, lead qualification to structure, friction with Sales.
GOVERNANCE
Investors / Board
Visibility on the real health of the revenue engine before M&A.
FAQ
Frequently asked questions
No. ACROSS Insight is not a SaaS tool. It's an expert diagnostic performed by operators. You receive a scoring, recommendations, and a concrete action plan.
Expect 2 to 3 days of interviews with your teams, then 10 business days for the full analysis of 466 standards and preparation of the deliverable. In total, you receive your interactive report with prioritized action plan and 90-day roadmap in 2 to 3 weeks.
The Revenue Health Score relies on a combination of weightings between categories and subcategories, adapted to each client and industry. Each standard is evaluated on a maturity scale, then weighted according to its real importance in your specific context. The final score is not an average — it's a hierarchical synthesis that reflects the operational reality of your revenue engine.
Any company between 10 and 500 employees with a sales force or acquisition function. CEO, CRO, VP Sales, CMO... anyone who wants to objectively assess their revenue engine performance and know exactly where to act.
Yes, regardless of your industry. SaaS, services, manufacturing, distribution, B2B e-commerce, consulting firms, IT services. Revenue mechanics are universal. Our diagnostic establishes a market standard applicable to all verticals and all ways of selling, prospecting, and retaining. We've diagnosed tech startups and industrial SMBs alike.
No financial data. We don't look at your financial metrics. We evaluate how your revenue engine is built, not what it produces. The only prerequisite: interviews must be done with people who know the processes, tools, and methods. Typically, a Sales/CS leader, a RevOps/CRM profile, and a leadership team member.
Yes. The diagnostic is the starting point. If you want support implementing the recommendations, we offer tailored engagement missions: process implementation, team coaching, stack optimization, and 90-day plan management.
Move from intuition to certainty.
A complete diagnostic in 2 weeks. A 90-day action plan. Measurable results.
Schedule a call